How Clear Channel built an enterprise data lake and pipeline​

The client

Clear Channel Outdoor is one of the world’s leading Out-of-Home media owners. Across their large, diverse Out-of-Home portfolio of half a million sites in 22 countries throughout Europe, Asia, the USA and Latin America, they boost brands by connecting them with the people they want to reach, with media and ideas that enlighten, entertain, charm, challenge and influence. In the UK alone, they operate more than 35,000 sites nationwide, from Inverness in Scotland to Truro in Cornwall and in every major urban area in between.​

The challenge

The organisation typically implemented local and often manual solutions to achieve business goals. This fragmented approach resulted in a number of siloed data ponds. Therefore a new data strategy was launched based on an on-premise environment which aimed to centralise in-house data around a third-party product. Thus, the need for a new technological capability appeared. The capability needed to provide visibility and timely access to campaign data and allow frictionless introduction of new datasets.​

The approach

Cloud-based Account / Project Structure ​ ​ Project-based Implementation with Infrastructure as Code (IaC)​ ​ Serverless Compute and Storage​ ​ ETL and the Data Pipeline​ ​ Enterprise Data Lake​ ​ Data Catalog and Discoverability​ ​ Application Programming Interface